Journal

Forging in the open

Notes from the workshop: how we build products, what works and what doesn't. Craft, AI, tools, real cases — grouped into series, best read in order.

Tools

AI and other tools in Kuznya's daily work — honestly about the value and the limits. No hype, no «AI will solve everything».

Episode 01 · 6 min

The 20% rule: why eight projects at once is maths, not discipline

Eight active projects and one five-hour window on a powerful AI model per day. Why a task queue breaks here, what rule I had to set myself, and what never gets delegated to a model at all.

How we forge

Real decisions from building Kuznya's sites and products — what works and what doesn't. No polish, with concrete examples.

Episode 01 · 8 min

Your website doesn't exist as far as AI is concerned

We were about to sell a service that makes sites visible to AI — so first we checked our own. It turned out that for a model our studio doesn't exist: it sees a private individual there. A breakdown of what AI actually reads, what it discards, and what we did about it.